In 2015, Opera Carolina launched a new recycling initiative, Opera Recycles®, with the intent to put the outdated and extraneous printed marketing collateral to a creative and beautiful use. In the two years since initiative launched more than 10,500 pieces of marketing material has been converted into fashion pieces. Through this initiative Opera Carolina demonstrates its commitment to environmental consciousness and creative thinking.
Designers for the Opera Recycles® initiative include both local and non-local artists. Keeping local artists engaged is an important part of the Opera Recycles® initiative as it provides cross-promotional opportunities for both the designers as well as Opera Carolina.
Opera Recycles® initiative generates excitement for the upcoming Opera season as well as creative solutions to environmental problems. Last year, Opera Recycles® participated in New York Fashion Week, featuring its dress designed by Garbage Gone Glam. This year, Opera Recycles® was invited back to New York Fashion Week to produce its very own fashion show during Couture Week to feature its whole collection.
As well as New York Fashion Week, Opera Recycles® partnered again with local fashion organization, Charlotte Seen and featured its dresses for 2017/18 at the Charlotte Fashion Week in September.
Opera Recycles®, an innovative and strategic initiative, fosters interest and awareness in Opera Carolina as a cultural Charlotte institution and encourage creative and out-of-the-box thinking in regards to environmental problems facing organizations today.